Umag in Istria is the first city you will reach when approaching Istria from western Europe. Umag conquers with its allure, diversity and richness of the tourist offer. Umag is a town of around 13,000 inhabitants which with about 45 km of the coastline and interesting hinterland integrates special features of the whole region and might be the best introduction into a different experience of the Mediterranean. The hinterland of Umag reveals beautiful hills with fortifications that offer us magnificent scenery and marvellous history, abundance of autochthonous agricultural specialties and friendly hosts. Sea in Umag is crystal clear and suitable for swimming from May till October.